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The story behind fluxies

We are

Fluxies was founded in 2017 by Paige Fashoni, as FLUX Undies. Being the first brand of period underwear to land in the UK, when reusable period products were almost non-existent, we started on our mission to reshape the future of period care. Since then, more than 200,000 people have switched to our reusable period underwear and we've stopped over 40 million (!!!) disposables from going to landfill.

Now it's time to go beyond period underwear, and do what we do best, by adding comfort, form and function to more reusable products that elevate your every day. We've recently extended our range with our reusable period pads, wraparound hot water bottle and leak-free incontinence underwear.

And this is just the beginning.


Made to function, built to last.

Fluxies is here to create unrivalled products that elevate your every day through comfort, form and function.

Made for everybody.
Comfort, uncompromised.

Comfort, uncompromised.

It's what we stand for.

Using innovative technology and forward-thinking processes, we create unrivalled products that combine comfort, form, and function. From second skin, leak-free underwear, to overnight period protection, we only bring you products that will elevate your every day.

We're done with bad quality, so we only make products that serve an every day need or challenge, rather than adding to the sea of stuff. Our built to last products are made from the best materials, so you can enjoy our power of comfort for years to come.


Always, good for you and our planet.

At Fluxies, we aim to empower people across the globe and reduce the footprint we leave on our planet.

From the fabrics and fibres we use, to the factories we partner with, we think about people and planet, so you can feel good knowing you're doing your bit.


For. Every. Body.

We believe everyone matters. That being free to be yourself matters. That feeling your best matters.

We believe in representing every body. Every shape and every size.

We believe everyone deserves the power of comfort. No matter what, and no matter who.

We believe we're always changing. That's why through life's every phase and stage, we'll move with you.

We're here to elevate the every day, for every body.